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  • WHAT IS SEO?
    SEO, short for Search Engine Optimisation, is all about driving traffic from search engines through unpaid, natural, and organic search results. It's a powerful technique that helps businesses increase their online visibility and reach their target audience. Our objective is to improve the visibility of your website on search engine results pages. Typically, SEO focuses on optimising your website for the search engine of your choice, whether it's Google, Yahoo, Bing, YouTube, or others. We utilise various techniques such as indexing, crawling, and ranking.
  • WHY IS SEO IMPORTANT?
    Search engine optimisation (SEO) is essential for a company's online presence and for maintaining competitive search results. More organic traffic to your site means there is a higher chance of turning visitors into buyers. Beyond that, search engine optimisation is a priceless asset for expanding the reach of any brand. In addition to establishing your brand as an industry leader, it helps you connect with potential customers and earn their confidence.
  • WHAT IS LOCAL SEO AND WHY IS IT IMPORTANT?
    Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. For businesses targeting specific areas, focusing on local customers is essential. People in the area are also more likely to tell their friends and family about your business, which helps organic growth.
  • HOW CAN AN SEO AUDIT BENEFIT MY BUSINESS?
    An SEO audit looks for issues with your site that may be having a negative impact on Google. An audit gives you advice on how to fix them so that your search rankings and overall online presence improve. Watch the video below for more info:
  • HOW DOES SEO WORK?
    Our SEO service will optimise your website to ensure it's easily crawled and indexed by search engine algorithms. SEO will also streamline the website indexing process, ensuring high rankings in search results. As a result, there is a higher chance that your websites will rank higher in search results, leading to an increase in visitor traffic. As your high-value content gains more visibility and traffic, it naturally attracts more websites to link to it. This boosts your authority and trustworthiness, which in turn leads to a higher search engine ranking for your website.
  • HOW LONG DOES SEO TAKE TO WORK?
    Sadly, it does require some patience for SEO campaigns to produce output, and it may take even longer to see positive results. We get it, waiting can be tough. We know you're eager to see results right away. You might start to question the effectiveness of the strategies if you haven't seen a flood of new leads in just a few days or weeks. Nevertheless, the patience required for good SEO services is rewarded with long-term results that are truly worthwhile! Regardless of the SEO strategies you're implementing, it's important to be patient and give it time before expecting results. But what is the expected wait time? Typically, you'll start noticing enhancements in website traffic and search engine rankings within 3-6 months. It's important to consider a few factors when determining this, including the age of your site, its history with Google, and any past penalties it may have received.
  • HOW MUCH DO SEO SERVICES COST?
    The cost of SEO services can vary depending on the scope of work, the competitiveness of the industry, and the specific needs of the business. In 2024, the cost of SEO services may range from a few hundred to several thousand pounds per month, with some agencies offering customised packages based on the client's requirements. Toucan Marketing Group offer great Affordable SEO Packages for businesses of all sizes.
  • IS SEO WORTH THE MONEY?
    If you have the budget, investing in search engine optimisation is a wise move that should be prioritised. Time is a valuable asset in search engine optimisation. Delaying investment in a successful SEO strategy will only prolong the wait for free visitors to your website. SEO remains an essential investment, regardless of the size of your business.
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